PURE Dog foods

Bespoke Dog Food

PURE - Delicious wholesome and healthy dog food

PURE Pet dog foodsADVERTORIAL FEATURE: PURE dog food has been a revelation for many dog owners. PURE take quality ‘real’ ingredients to make a healthy range of wholesome meals for dogs, that are gently dried to store.

PURE create delicious, healthy dog meals by blending natural ingredients including: vegetables, grains, fish and meats to create tasty alternatives, ideal for fussy dogs,  dogs with skin or fur complaints and other health issues.

What are the benefits of switching to PURE?

Every dog is different, and while a ‘dry biscuit’ dog food might be the best choice for your dog, many dog breeds benefit from a more natural and tasty diet. PURE meals are based on a real meal (think air dried cottage pie or roast meat and veg), meals easily rehydrate with a little water and are ready to serve in 30 seconds. 

PURE dog meals are perfect for dogs of all ages and many owners find that switching to PURE dog food is a great solution for dogs with sensitive stomachs and dogs with food related intolerances or allergies, that could be causing or adding to skin, fur & joint problems and even effecting your pets behaviour. 

Dried biscuit foods are convenient to store and feed to your dog, however most dry biscuit foods contain additives and preservatives. PURE meals are made from 100% natural ingredients that are blended to provide all the protein, carbs, vitamins and minerals your dog needs.

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A holistic approach to dog food

PURE dog foods can also be tailored to your dogs health needs. Speciality food blends can be selected to help with health and nutritional issues including: weight loss, food intolerance, sensitive stomach, allergies and sensitive skin.

Check out the video to hear how switching to PURE helped Nelly, a rescue dog affected by alopecia and skin allergies and sores.

Arthritis - Pets can get arthritis too

Arthritis – Dogs & Pets Can Get Arthritis

Dogs and pets can get arthritis

Stiff joints and aches and pains are problems that many of us suffer from as we age. Dogs and other pets also suffer similar effects of ageing.

Arthritis is the name given to swelling or inflammation of the joints. Dogs in particular can suffer badly with aches and pains, common problem areas for dogs are legs, hips and back. Also swollen paws and ankle joints can make walking and running painful.

What causes arthritis in dogs and other pets?

Arthritis in dogs and other pets is largely the result of ageing and wear and tear on bones, joints and cartilage. It can be made worse by things like damp and cold weather, issues with food intolerances and in some cases as a symptom of other underlying illness.

What treatments are available for pets with arthritis?

There are numerous treatments for arthritis and rheumatism in pets. Dogs with arthritis can be prescribed NSAIDs (Non Steroidal Anti Inflammatory Drugs), in the same way these are prescribed for humans, these drugs can reduce inflammation, swelling and reduce pain levels. However as with humans prolonged use of NSAIDs can cause issues with the stomach and gut which can lead to other complications.

Are there natural treatments for pets with Arthritis or rheumatism?

There are a number of natural and plant based treatments specially developed for treating pets with  arthritis and rheumatism, it is important to remember some supplements are unsuitable for some pets, typically dogs and cats can take many supplements humans can but other pets these can be extremely harmful so it is always important to check suitability with your vet!

Also dosage in pets is usually dependent on their weight so it is vitally important you check and adhere to the guidance on the recommended dosage instructions. Natural treatments for inflammation and arthritis in pets include:

  •  HEMP Oil – CBD oils is the hot new natural supplement for humans. It is thought that hemp oils have beneficial effects for pets with inflammation and joint pain.
  • Turmeric Curcumin & Ginger – These two root herbs are extremely popular, they  are used daily by a growing number of humans, the anti inflammatory effects of turmeric and ginger are also likely to have an effect in naturally lowering the inflammation in pets.
  • Glucosamine & Chondroitin – Are natural complex sugars, the two are powerful anti-inflammatories. It is thought that they play an essential role in the maintenance and regeneration of healthy cartilage. Lower doses can be given to dogs and sometimes cats to combat the effects of rheumatic disorders and arthritis. Together they can help prolong the life of joints and cartilage, thus reducing inflammation.
  • Fatty Acids (OMEGA Oils) – 3, 6, 9 OMEGA oils are known to have inflammation fighting properties.
Pet Health - Diabetes in pets

Diabetes – Dogs & Pets Can Get Diabetes

Diabetes - Steps to prevent diabetes in pets

Diabetes in pets is a growing problem for pet owners. Dogs, cats and other pets age at a much faster rate than people. Typically for every human year, your dog or cat ages between 6 to 8 years. As your pets age their nutritional needs change. All pet’s require suitable food to provide an overall balanced diet. Foods containing sugar, salt and excessive fat are much more harmful to pets, and feeding pets snacks and food meant for human consumption is extremely bad for pet health and can lead to diseases like diabetes and even cholesterol.

Most quality ‘complete’ pet foods are manufactured to provide a balanced diet with enough protein, fibre, fats, vitamins, and minerals required for a healthy diet. Occasional pet treats are fine as long as they are produced as treats for pets (NOT human snacks, sweets or candy). As your pets ages, switching to a mature animal feed is recommended (especially dogs and cats), mature complex food can ensure your pets get extra essential nutrients but with reduced fats.

Diabetes is common in pets that are overweight. If your pet/s are over weight, constantly thirsty or drinking, there is a good chance they have developed diabetes. A urine test or blood test by your vet can provide confirmation. The best way to prevent diabetes is to ensure your pets are at a healthy weight and have a healthy diet. It is possible, if caught early to reverse diabetes or manage it with diet, exercise and food. However in many cases where it is not possible your pets will require medication to manage their diabetes, this is usually in the form of tablets however in some cases pets will require insulin injections.


  • Urinating More – Pet needs to urinate more often. Your pets urine is dark &/or strong smelling. Your pet may be having accidents indoors.
  • Always Thirsty – Pet seems to be constantly thirsty. They are drinking more than usual and you are having to refill their water more often.
  • Loosing/Gaining Weight – Pet has lost weight or gained a lot of weight. 
  • Always Hungry – Pet is always hungry and never satisfied, begging for more food.
  • Pet Looks Less Healthy – Pets coat or skin looks dull or dry, fur is shedding or patchy / Pets eyes are watery or cloudy. 
  • Lacks Energy / Always Tired – Pet wants to sleep more, less keen or able to exercise & walk.
  • Maintain A Healthy Weight – Ensure your pets are a healthy weight.
  • Switch Food – Switch to a weight loss or diabetes control food like Virbac W1 or similar specialist food.
  • Limit treats – Only feed your pets ‘Pet Treats’, no candy or fatty human snacks. Sugary/salty/fatty snacks are not good for pets. 
  • Daily Exercise – Ensure your pets, especially dogs, get daily exercise. A walk has great health benefits for owners as well as dogs.

Virbac complete dog food, blended to help aid weight loss & prevent/manage diabetes. Virbac W1 is designed for all dog types (* you must not exceed recommended portion sizes for size/breed of dog):
BUY NOW – Virbac W1
12kg = £73.12 (+£7 delivery)
7kg = £49.95 (+£7.54 delivery)